The success and growth of the business are no more determined simply by its advertising; neither by marketing. Branding is what makes a business sustainable and competitive. Although, marketing and advertising are essential branding elements in themselves. Earlier, advertisements and marketing would pose as solo campaigns. Now, however, every promotional activity of a business is highly brand-driven.
In this context, two concerns need addressing prior to all. What is branding? And, why the paradigm shift to branding? Branding, in short, is what builds your business for the long run. Branding is the complete perception of your business that consumers hold in their senses. With branding in mind, your marketing and advertising campaigns must fall in line.
The unique elements of branding are -identity, personality, awareness, recognition, and recall.
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Brand Identity:
These elements are pretty much self-explanatory. For instance, brand identity is nothing but the image of your brand that your audience associates with your business. Components like name, logo, catchphrase, content design, tone and style, and vision, fall under the scope of identity. These elements are always expected to remain consistent throughout all your campaigns. Doing so you can influence the subconscious of your audience on a somewhat permanent basis.
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Brand Personality:
Quintessentially brand personality refers to the characteristic human elements attached to the brand products. The key goal of brand personality is to encourage your audience to connect with your business emotionally. Your product could inherit or exhibit certain, thoughts, feelings, beliefs, attitude or perception.
Marketers are responsible for researching its target audience and finding the characteristics they better relate to. Integrating such human-like qualities, your brand could be recognized as humble, sincere, trustworthy, tough, glamorous or spirited.
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Brand Awareness:
Once you have given your brand a persona, it is equally important for people to be aware of it. The persona you have created needs to be seen, to be known and to be loved. Marketing and advertisement are your most significant instrument of circulating your brand awareness. However, even awareness efforts must remain aligned with identity and personality. Brand awareness is a two-part process -recognition and recall.
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Brand recognition:
Brand recognition is your customer’s ability to remember being pre-exposed to your brand. Your brand recognition is a critical determinant of successful brand awareness. Your brand name, logo, slogan and advertisements indicate so that your customer can recognize your brand.
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Brand Recall:
Brand recall is the second stage of the brand awareness process. Brand recall is when your customers relate your brand with their needs and remember it before making their purchase decision. If brand recognition indicates your brand is known, recall shows that it is desired.
Every customer of your business has its own sets of needs and expectations that determine their final purchase move. Branding, roots deep into your customer psyche. This influence later motivates your customers to lean towards your brand. Your customer starts to align their needs with your product feature.
They see your brand motto in line with their beliefs. Eventually, they develop loyalty to your products and brand. With different business providing similar products and services, it is branding, that secures different groups of customers for each business.
How mobile app enhance brand credibility
Marketing, advertising or branding -In the 21st century, to every business concern, mobile apps seem to be the solution. To a successful branding, brand credibility is a must. Everything you hold true to your brand needs to stand believable to your customers. In this context, mobile applications show immense potential. Apps give your customer the scope to peek inside your business and make the credibility decision for themselves
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Theme based application:
Theme is probably one of the fundamental elements of building your brand. It is an abstract visual form of narration that will influence your customers without them noticing. The writing style, featured graphics, visual images, color scheme, and interface navigation and layout -all add to your theme. When the theme of your mobile application resembles the theme of our brand, your business gains credibility.
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A simple interface:
Simplicity is not just appreciated but addictive as well. A complicated application layout and the interface will confuse the customers at the least. Ask your iOS or Android app development firm to keep your application user-friendly. Easy navigation, quick search facilities and simply sign in-out processes, will fetch you credibility points. Once you hook your customers with simplicity, they will develop a habit of using your app.
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A continuous communication:
No one likes a mute listener. Give your mobile application a voice to communicate with your customers. Include a 24×7 call or chat service in your app, through which your customers can express themselves. Once you start communicating, your customers feel heard and develop trust. They grow more comfortable purchasing from you, as they know if anything goes wrong -you have their back.
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Recognize loyalty:
The whole point of building your brand is to generate loyalty among your customers. Hence, paying no heed to such loyalty -seems quite counter-productive. Imbibe your application with features to reward your repeat customers. Track your visitor activity, and reward your loyal customers, with special offers, discounts, cashback, digital currency and such. Recognizing the loyalty will not only encourage existing customers but also generate new loyal customers.
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The gaming UX:
Entertaining and engaging could be another brilliant tactic to grab attention. Not all marketing needs to be direct; some could be surrogate as well. Keep this in mind; video games prove quite lucrative in pooling in new customers. A mobile app with a light game-based interface or a full-blown video game -both serve well. Including features of video games under your wing, you attach the value of excitement to your brand. As a result, you enhance your chances of brand recall.
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Integrate with AI:
Mobile applications are essentially a product of technological advancement and information sciences. Hence, integrating Artificial Intelligence into the mix seems like a natural upgrade. Technical architecture like artificial neural network and features like virtual reality and augmented reality will prove a strong benefactor.
These features will automatically and intelligently assist your users with their activity while keeping the process engaging. Overall, you increase the aggregate UX of your customers. To almost every mobile app development company in USA and Europe, AI has become the bread and butter.
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Offer transparency:
Mobile applications are a brilliant way to convey messages, that analog marketing campaigns fail to. Mobile apps can effectively showcase, from your product features to the making processes. Further, you can use mobile applications to introduce your team, mission, and vision. If you so choose you could even share your business policy and model with your customers. With complete transparency to your business, customers are not fed the idea of your credibility -they choose it!
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The comfort of customization:
Accusation means personalization. Ask your iOS or Android app development firm to engineer your application with a flexible architecture. Having the option to customize the purchase is the first step in the customization process. In the second, you give your customers some control over the interface of the application as well. Let your customers add a bit of themselves to the touch and feel of the app they use.
The features as mentioned above are just a few that are sure to hit the spot -when it comes o brand credibility. However, mobile application development is such a comprehensive subject -its implementations are limitless. With every passing day, and every achieved advancement of a mobile app development company in the USA, there will be something new to add to gain credibility. Hence, in order to hold the edge over your competitor, never slack on your mobile app development.
The NineHertz 